Look closely
Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
Solutions
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
In-Market
Tracking
Solutions
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
AdBytes and News
Video: Are Consumers Eating Their Feelings
To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...
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What You Want and What You Get: The Ask
As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...
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Couldn’t Attend the IIeX Conference? We Did. Here’s What You Should Know.
Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers...
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What We Did This Summer
While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...
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Advertising Trends from the 2018 “Millennial Superbowl”
In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do with anything?” Sadly, not much, because what...
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Couldn’t Attend the IIeX Conference? We Did. Here’s What You Should Know.
Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers...
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“Got Milk?” Got Updated
The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got Milk?”...
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Ameritest Announces Appointment of Abigail Hollister to President
Ameritest, a global leader in advertising and brand communication research, is delighted to announce that Abigail Hollister has been appointed president. Abigail is a fourteen-year veteran of Ameritest, consulting with brands to understand and solve their...
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We Attend So You Don’t Have To: ARF AudienceXScience Conference Recap
This past June the ARF hosted their 13th Audience Measurement Conference, AudienceXScience, where media, research, and advertising professionals gathered to explore the challenges of audience measurement in our ever-evolving media environment. The two days were packed...
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Ameritest is people-driven and people, driven.
