WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

Look closely

Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.

Brand
Communication
Strategy

When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.

Advertising
Research
Solutions

Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.

In-Market
Tracking
Solutions

You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?

Webinars

Join us virtually for exciting presentations! Past the presentation date? Click the link to listen in to the recorded event!

HOW 6 SECOND ADS WORK - 25 April 2019

BrandBytes Podcast

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

AdBytes and News

An International “Tour de Conference”

As we walked out of IIeX North America last June, I declared to my colleague, “I’m going to speak in the New Speaker Track at IIeX next year!” Naturally his response was, “That’s great… but what are you going to talk about?” I didn’t know for sure, but...

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Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character...

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Who’s In Control Of Your Brand Story?

  ARF Webcast "Who's in Control of Your Brand Story?" Presented by: Ameritest If you're an ARF member and would like to view the presentation and access key take-aways from this event, visit: https://thearf.org/event/webcast-whos... Visit our...

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Create a lasting impression

"The human brain....just think about this problem for a second. Here is a lump of flesh, about three pounds, which you can hold in the palm of your hand. but it can contemplate the vastness of interstellar space." -Villayanur Ramachandran, neuroscientist You don't...

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Video: Are Consumers Eating Their Feelings

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...

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What You Want and What You Get: The Ask

As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...

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What We Did This Summer

While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...

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Meet the Team

Ameritest is people-driven and people, driven.