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Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Featured Article
The Implementation of Brand Purpose
The Implementation of Brand Purpose Even 'vanilla' brands can get behind a good cause. (Credit: Cari Rubin Photography) Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits. For those brands incorporating a cause, choosing the cause requires that the brand really understand the values it currently satisfies through its products and services, as seen in...
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Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
Solutions
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
In-Market
Tracking
Solutions
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
BrandBytes Podcast
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
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Brand Bytes and News
The Anatomy of the Visual Narrative
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
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THE QUICK HITS OF DIGITAL ADVERTISEMENTS
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
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Media ad spend and quality matter for driving restaurant sales
ABSTRACT This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions...
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Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand
Our next podcast episode of Brand Bytes is up! In this episode we're going to be talking about different approaches to creative insights research and the...
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The Implementation of Brand Purpose
Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits.
read more
The Importance of Brand Purpose
Brands are adopting causes left and right. Reasonably so, as our research shows that 81% of consumers believe that a company should have a purpose beyond making a profit.
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How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet,...
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The Trouble with Rivalries
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
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Curiosity, Surprise, and Closure: The Role of Emotion
Anticipation, driven on by curiosity, is at the heart of more than scary movies. It’s what drives the best stand-up comedy, sports events and the nightly news. And, yes, even good advertising.
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