Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
AdBytes and News
As we walked out of IIeX North America last June, I declared to my colleague, “I’m going to speak in the New Speaker Track at IIeX next year!” Naturally his response was, “That’s great… but what are you going to talk about?” I didn’t know for sure, but...read more
Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character...read more
ARF Webcast "Who's in Control of Your Brand Story?" Presented by: Ameritest If you're an ARF member and would like to view the presentation and access key take-aways from this event, visit: https://thearf.org/event/webcast-whos... Visit our...read more
ABSTRACT Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content. A collaborative effort between academics and advertising practitioners, the current research considers advertising aligned...read more
"The human brain....just think about this problem for a second. Here is a lump of flesh, about three pounds, which you can hold in the palm of your hand. but it can contemplate the vastness of interstellar space." -Villayanur Ramachandran, neuroscientist You don't...read more
To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...read more
As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...read more
Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers...read more
While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...read more