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Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Featured Article
Firestorm Prevention Tips: A Peloton Story
By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful wife an exercise bike for Christmas would press hot-button issues around gender roles and body image. After viral parody videos, a Twitter storm, and even punchlines on SNL, everyone is sitting back and looking at Peloton in...
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When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
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Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
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You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
BrandBytes Podcast
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
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Brand Bytes and News
Firestorm Prevention Tips: A Peloton Story
By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems...
Adieu 2019! Bonjour 2020!
In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our...
The Anatomy of the Visual Narrative
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
THE QUICK HITS OF DIGITAL ADVERTISEMENTS
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
Media ad spend and quality matter for driving restaurant sales
ABSTRACT This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions...
Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand
Our next podcast episode of Brand Bytes is up! In this episode we're going to be talking about different approaches to creative insights research and the...
The Implementation of Brand Purpose
Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits.
The Importance of Brand Purpose
Brands are adopting causes left and right. Reasonably so, as our research shows that 81% of consumers believe that a company should have a purpose beyond making a profit.
How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet,...
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