Look closely
Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
Solutions
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
In-Market
Tracking
Solutions
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
Webinars
Join us virtually for exciting presentations! Past the presentation date? Click the link to listen in to the recorded event!
Who’s in Control of Your Brand Story? - 13 February 2019
Why Narrative Structures Create More, Not Less, Interest - 20 March 2019
HOW 6 SECOND ADS WORK - 25 April 2019
Events
Going to any of these live events? Join us!
ARF AudiencexScience conference - April 15-16
AMA BrandSmart 2019 - May 9
NEXT 2019 conference - June 13-14
BrandBytes Podcast
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
AdBytes and News
The Trouble with Rivalries
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
read more
Curiosity, Surprise, and Closure: The Role of Emotion
Anticipation, driven on by curiosity, is at the heart of more than scary movies. It’s what drives the best stand-up comedy, sports events and the nightly news. And, yes, even good advertising.
read more
Congruence Counts in Advertising’s New World Order
In days of yore, advertisers interrupted the regular scheduled program with a brief message. But those days are over. Viewers can watch what they want, when they want, and how they want. And no one wants their viewing experience interrupted.
read more
Price and the Advertising Premium
Peter Drucker, the original management guru, once taught, “If you can’t charge a premium price for your product, then you don’t have a brand.” So how do brands get to charge that premium?
read more
Marketing: The Memory-Making Business
Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...
read more
The Art and Science of the Customer Conversation
It’s easy to forget that it actually has not been that long that we’ve used the word ‘conversation’ to describe what happens between a brand and a customer. Conversations were not the norm as brands pushed out ads that were once unskippable and contacting...
read more
An International “Tour de Conference”
As we walked out of IIeX North America last June, I declared to my colleague, “I’m going to speak in the New Speaker Track at IIeX next year!” Naturally his response was, “That’s great… but what are you going to talk about?” I didn’t know for sure, but...
read more
Deep-seated and long-lasting
Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character...
read more
Who’s In Control Of Your Brand Story?
ARF Webcast "Who's in Control of Your Brand Story?" Presented by: Ameritest If you're an ARF member and would like to view the presentation and access key take-aways from this event, visit: https://thearf.org/event/webcast-whos... Visit...
read moreMeet the Team
Ameritest is people-driven and people, driven.
