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Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Featured Article
The Implementation of Brand Purpose
The Implementation of Brand Purpose Even 'vanilla' brands can get behind a good cause. (Credit: Cari Rubin Photography) Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits. For those brands incorporating a cause, choosing the cause requires that the brand really understand the values it currently satisfies through its products and services, as seen in...
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Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
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Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
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You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
BrandBytes Podcast
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
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Brand Bytes and News
The Implementation of Brand Purpose
Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits.
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The Importance of Brand Purpose
Brands are adopting causes left and right. Reasonably so, as our research shows that 81% of consumers believe that a company should have a purpose beyond making a profit.
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How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet,...
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The Trouble with Rivalries
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
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Curiosity, Surprise, and Closure: The Role of Emotion
Anticipation, driven on by curiosity, is at the heart of more than scary movies. It’s what drives the best stand-up comedy, sports events and the nightly news. And, yes, even good advertising.
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Congruence Counts in Advertising’s New World Order
In days of yore, advertisers interrupted the regular scheduled program with a brief message. But those days are over. Viewers can watch what they want, when they want, and how they want. And no one wants their viewing experience interrupted.
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Premium Ad Pods: When they’re worth it, when they’re not and how to know
Today we’re going to be talking about media and that attractive but expensive option, premium pods: when they’re worth it, when they’re not, and how to...
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Price and the Advertising Premium
Peter Drucker, the original management guru, once taught, “If you can’t charge a premium price for your product, then you don’t have a brand.” So how do brands get to charge that premium?
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Interview with the President of Ameritest, Abby Hollister
In this episode we talk with an industry expert about marketing and the role of data…how it's evolving, and how to make it valuable again. Listen in as...
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Ameritest is people-driven and people, driven.
