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Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Featured Article
What Emotions Really have to do with Branding
This is a question that is relevant at any time, but during a pandemic the subject takes on a particular kind of importance. Emotions are running high, and the kind of emotions usually felt only rarely—like terror and desperation—are now a part of daily life for many right now. Brands are struggling with what to do and say during times like these, not wanting to hurt the equity the brand has built or take a misstep. But to remain silent is to do exactly that because it is during these times...
Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
Solutions
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
In-Market
Tracking
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You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
BrandBytes Podcast
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
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Brand Bytes and News
What Emotions Really have to do with Branding
This is a question that is relevant at any time, but during a pandemic the subject takes on a particular kind of importance. Emotions are running high, and the kind of emotions usually felt only...
How the Right Communication Testing can Evaluate Brand Health
As brands face ever-tightening research budgets and increasingly cluttered categories, many are seeking ways to maximize the research that they do. That doesn’t mean longer surveys, which are out of...
The Short and Long Advertising Game
CMO Brief By The ARF Written by Charles Young Real time campaign feedback has changed the game for ad researchers. But today, there’s growing concern among marketers that this focus may be...
Creative Research is Not Copy-Testing
In last week’s blog, Using Visual Language to Write Brand Strategy, we raised the idea that brands that are limiting creative research to only copy-testing were wasting a virtual goldmine of...
Using Visual Language to Write Brand Strategy
As brands continue to deal with all the changes to how they communicate with an increasingly nomadic customer, their challenges have not escaped the notice of their research partners. And right...
How Shortermism Broke Brands
Digital. It has a lot of explaining to do. Or, perhaps, we do….for getting a bit overly-focused on the shiny measurements this marketing approach gave us. When we look at the biggest thing that...
Firestorm Prevention Tips: A Peloton Story
Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s...
Interview With Scott McDonald
Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott will go into detail on...
Adieu 2019! Bonjour 2020!
In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our...
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