Look closely
Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
Brand
Communication
Strategy
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Advertising
Research
Solutions
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
In-Market
Tracking
Solutions
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
AdBytes and News
Deep-seated and long-lasting
Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character...
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Who’s In Control Of Your Brand Story?
ARF Webcast "Who's in Control of Your Brand Story?" Presented by: Ameritest If you're an ARF member and would like to view the presentation and access key take-aways from this event, visit: https://thearf.org/event/webcast-whos... Visit our...
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The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
ABSTRACT Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content. A collaborative effort between academics and advertising practitioners, the current research considers advertising aligned...
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Create a lasting impression
"The human brain....just think about this problem for a second. Here is a lump of flesh, about three pounds, which you can hold in the palm of your hand. but it can contemplate the vastness of interstellar space." -Villayanur Ramachandran, neuroscientist You don't...
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Video: Are Consumers Eating Their Feelings
To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...
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What You Want and What You Get: The Ask
As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...
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Couldn’t Attend the IIeX Conference? We Did. Here’s What You Should Know.
Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers...
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What We Did This Summer
While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...
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Advertising Trends from the 2018 “Millennial Superbowl”
In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do with anything?” Sadly, not much, because what...
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Ameritest is people-driven and people, driven.
