WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

Look closely

Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.

Brand
Communication
Strategy

When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.

Advertising
Research
Solutions

Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.

In-Market
Tracking
Solutions

You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?

AdBytes and News

Video: Are Consumers Eating Their Feelings

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...

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What You Want and What You Get: The Ask

As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...

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What We Did This Summer

While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...

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Advertising Trends from the 2018 “Millennial Superbowl”

In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do with anything?” Sadly, not much, because what...

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“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got Milk?”...

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Meet the Team

Ameritest is people-driven and people, driven.