Ameritest, a global leader in advertising and brand communication research, is delighted to announce that Abigail Hollister has been appointed president.

Abigail is a fourteen-year veteran of Ameritest, consulting with brands to understand and solve their communication challenges. In her role as President, she will lead strategic planning discussions and continue to drive research innovation in the advertising and communications space to fuel powerful brand strategies.

Prior to joining Ameritest, she worked in Client Service at Millward Brown in Naperville, IL and in custom research for Catalina Marketing Research Solutions in Schaumburg, IL.

“Abby brings creative insights and an energetic service perspective to her new leadership role,” says Ameritest Founder, Chuck Young. “With her deep understanding of the intellectual underpinnings of our business, Abby has a clear-eyed vision of how our advertising and brand research consultancy will continue to grow and adapt to the rapidly evolving world of communications and the changing needs of our clients.”

In response to her appointment, Hollister says, “I am very excited to have the opportunity to lead Ameritest into the next chapter of our story. With the tremendous strength of the team I have at my side, we are ready and able to develop the opportunities ahead and continue to build on the great partnerships we are fortunate enough to have with our clients.”

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