As 2013 draws to a close, we’re taking a look at the Top 5 QSR (Quick Service Restaurant, aka Fast Food) ads according to the Ameritest AdStandings.
The Ameritest AdStandings syndicated advertising research product surveys all :30 ads released by the top 20 QSR advertisers. The tool tracks creative performance by measuring the level of Attention each ad garners, the fit with the Brand, and how Motivating the ad is to viewers. The combination of these key metrics makes up the Ameritest Performance Index, and establishes the ranking of the ads.
#1 Chick-fil-A “The Betrayal”
For 2013, Chick-fil-A’s bovine bastions of poor spelling dominate, taking the top 3 positions. Leading the stampede is “The Betrayal,” in which an Eat Mor Chikin cow makes use of a scaffold to guilt (and perhaps threaten?) Kevin. Reely! The combination of strong Attention, Branding, and Motivation drives this ad to the top!
#2 Chick-fil-A “Bustid”
If you ever wonder if those cows are staring at you, they are! And if you’re not careful to limit your red meat intake, they could stalk you all the way to your Caribbean vacation! Those lovable cows make creepy behavior colorful and funny; landing this ad in the No. 2 spot.
#3 Chick-fil-A “Going Up”
With strong across-the-board performance in all three metrics, these burger-toting office workers get a lift to the No. 3 spot, albeit with a lot of stops along the way!
#4 Dairy Queen “Miracle Treat Day”
This Dairy Queen offering reminds us that a heartfelt message of hope and help can be just as effective as humor in producing excellent creative.
#5 Taco Bell “Viva Young”
Taco Bell’s Superbowl sensation is actually the top Attention-getter for 2013, but average levels of Brand Fit and Motivation brought it to the No. 5 spot. Still, this charmer would entice anyone to want to party like you’re 99!
For more information about these ads or Ameritest’s AdStandings QSR Reports, contact Eldaa Daily (firstname.lastname@example.org)