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Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

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Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

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Create a lasting impression

"The human brain....just think about this problem for a second. Here is a lump of flesh, about three pounds, which you can hold in the palm of your hand. but it can contemplate the vastness of interstellar space." -Villayanur Ramachandran, neuroscientist You don't...

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Video: Are Consumers Eating Their Feelings

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...

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