Articles & Videos

The Short and Long Advertising Game

The Short and Long Advertising Game

CMO Brief By The ARF Written by Charles Young Real time campaign feedback has changed the game for ad researchers. But today, there’s growing concern among marketers that this focus may be short-sighted. Brand building and creative quality are both long-term goals....

read more
Marketing: The Memory-Making Business

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

read more
Deep-seated and long-lasting

Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

read more

News & Insights

Recent Articles

See What Others Don’t

To start the conversation with Ameritest today