Brand Bytes Blog

Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful...

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Adieu 2019! Bonjour 2020!

Adieu 2019! Bonjour 2020!

In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our collective mind. So, we did it for you.  Hardly an all-inclusive list but...

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The Anatomy of the Visual Narrative

The Anatomy of the Visual Narrative

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

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THE QUICK HITS OF DIGITAL ADVERTISEMENTS

THE QUICK HITS OF DIGITAL ADVERTISEMENTS

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

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