Brand Bytes Blog

The Trouble with Rivalries

The Trouble with Rivalries

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

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Price and the Advertising Premium

Price and the Advertising Premium

Peter Drucker, the original management guru, once taught, “If you can’t charge a premium price for your product, then you don’t have a brand.” So how do brands get to charge that premium?

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