Brand Bytes

Brand Bytes Podcast

BRAND BYTES PODCAST



We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

 

BRAND BYTES BLOG

Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful...

Adieu 2019! Bonjour 2020!

Adieu 2019! Bonjour 2020!

In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our collective mind. So, we did it for you.  Hardly an all-inclusive list but...

The Anatomy of the Visual Narrative

The Anatomy of the Visual Narrative

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

THE QUICK HITS OF DIGITAL ADVERTISEMENTS

THE QUICK HITS OF DIGITAL ADVERTISEMENTS

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

The Importance of Brand Purpose

The Importance of Brand Purpose

Brands are adopting causes left and right. Reasonably so, as our research shows that 81% of consumers believe that a company should have a purpose beyond making a profit.

The Implementation of Brand Purpose

The Implementation of Brand Purpose

Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits.

The Trouble with Rivalries

The Trouble with Rivalries

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

Congruence Counts in Advertising’s New World Order

Congruence Counts in Advertising’s New World Order

In days of yore, advertisers interrupted the regular scheduled program with a brief message. But those days are over. Viewers can watch what they want, when they want, and how they want. And no one wants their viewing experience interrupted.

Price and the Advertising Premium

Price and the Advertising Premium

Peter Drucker, the original management guru, once taught, “If you can’t charge a premium price for your product, then you don’t have a brand.” So how do brands get to charge that premium?

See What Others Don’t

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