Brand Bytes

What You Want and What You Get: The Ask

As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can better learn about those we value most,...

What We Did This Summer

While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience working with research providers and how it can be...

Advertising Trends from the 2018 “Millennial Superbowl”

In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do with anything?” Sadly, not much, because what...

“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got Milk?”...

Ameritest Announces Appointment of Abigail Hollister to President

Ameritest, a global leader in advertising and brand communication research, is delighted to announce that Abigail Hollister has been appointed president. Abigail is a fourteen-year veteran of Ameritest, consulting with brands to understand and solve their...

IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants decides to challenge that...

What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how your company approaches advertising? What...

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