Brand Bytes

“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got Milk?”...

Ameritest Announces Appointment of Abigail Hollister to President

Ameritest, a global leader in advertising and brand communication research, is delighted to announce that Abigail Hollister has been appointed president. Abigail is a fourteen-year veteran of Ameritest, consulting with brands to understand and solve their...

IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants decides to challenge that...

What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how your company approaches advertising? What...

Advertising Trends in 2018

Many of the conversations we have with our clients focus on trends we are seeing in the industry.  Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and while those are still dominating ad...

What Comics Can Teach Us About Storytelling in Advertising

What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell you, after...

How Well-Crafted Research Will Leave You Shouting, “Dilly Dilly!”

I recently found myself in conversation with colleagues about the recent article by Tom Denari in which he describes copy-testing as a “usually blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign.” Sticking with the “Dilly Dilly”...

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