Aesthetic Emotion and Long-Term Ad Effects

Aesthetic Emotion and Long-Term Ad Effects

There is a fundamental distinction between the kinds of emotion we all experience in our day-to-day lives and the kinds of emotion produced by a work of art. If advertising is an art, like music and poetry, painting and photography, novels and film, a discussion of...
Deep-seated and long-lasting

Deep-seated and long-lasting

Memory has been and remains a favorite topic of Hollywood, for good reason. It can act as a powerful and dramatic plot device, setting up severe obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...
I see what you mean

I see what you mean

Advertising targeted to Hispanic consumers, one of the largest and fastest-growing segments of the U.S. population, will certainly increase steadily over the next few years. But it has been difficult for researchers trying to measure or predict how advertising will...
The Essence of An Ad

The Essence of An Ad

The continued use of neuroscience and biometric techniques in advertising research is likely to exacerbate the current schism between advertising creatives and advertising researchers by highlighting the differences between two opposing views of human perception. The...