Who’s In Control Of Your Brand Story?

Who’s In Control Of Your Brand Story?

  ARF Webcast “Who’s in Control of Your Brand Story?” Presented by: Ameritest If you’re an ARF member and would like to view the presentation and access key take-aways from this event, visit: https://thearf.org/event/webcast-whos…...
Video: Are Consumers Eating Their Feelings

Video: Are Consumers Eating Their Feelings

To build memories, marketers tap into the brain’s three major memory systems: episodic, procedural, and semantic. You can think of these systems as the head, heart, and hand that work together to drive brand choice. The head searches for and embraces attribute,...