How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet, dared to ask. Listen in as this industry veteran talks with our co-hosts Amy and Richard about turning the tables on how advertising itself works. Adam shares the theory and the reality behind this seismic shift. Join us!
By Carolyn Stewart
Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave...