How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet, dared to ask. Listen in as this industry veteran talks with our co-hosts Amy and Richard about turning the tables on how advertising itself works. Adam shares the theory and the reality behind this seismic shift. Join us!
This is a question that is relevant at any time, but during a pandemic the subject takes on a particular kind of importance. Emotions are running high, and the kind...