Remember when families sat down together to watch a single television program with no distractions other than maybe getting up to make some popcorn? The days of the focused audience are long gone…
Did you know that almost 30% of America’s population owns a tablet computer, many of whom are using them while watching T.V.? Tablet computers have changed both how media is consumed and the viewer’s experience in doing so.
While not cannibalizing television viewership, effectively reaching these people and measuring ad performance across media platforms has never been more important.
But can it all be done on an iPad?
Join Ameritest as they dive into cross-platform media consumption, what it means for researchers, and how to accurately measure it.
When: November 28, 2012
Please contact Sonya Duran (firstname.lastname@example.org) if you would like to listen in on this ARF presentation