Interview with the President of Ameritest, Abby Hollister
In this episode we talk with an industry expert about marketing and the role of data…how it’s evolving, and how to make it valuable again. Listen in as our co-hosts interview the President of Ameritest, Abby Hollister, as she talks about branded communications, data, marketing and, yes, a horse!
By Carolyn Stewart
Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave...