The Advertising Research Handbook is an indispensable guide for advertisers seeking to get the most from their advertising research. How to Analyze an Ad describes what to look for in an ad to make sure it will be effective in market. Making Memories is the culmination of Chuck Young’s life-long quest to understand how memory works and apply it to the development of great advertising.
Ameritest papers and articles
Mapping Advertising Memories
a Lot of Memory
Advertising in the Time of Coronavirus
Unique study details how advertising scenes recalled 9 years later can be accurately predicted from Ameritest pretesting.
A Memorable Impression
Article discussing what the movie Casablanca can teach us about conducting better ad research.
of the Mind
How Attention Connects
BMW Movies –
from Luxury Car
to Movie Star
Article illustrating the importance of the brand being the hero when developing branded entertainment.
White paper on the relationship between ad pretest results and sales effects based on analysis of McDonald’s advertising.
Ad Quality is Key to Driving Sales Growth
One page summary of an extensive analysis showing a strong relationship between ad quality and sales growth.