The Memory-Making Business

As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at some level is enough. This hasn’t always been the case and over the years we have evolved our thinking tremendously through a number of different models from AIDA, to Think/Feel/Do, to Feel/Think/Do and even to Feel/Do and now a much better understanding of Behavioral Economics. Reviewing these models, have we finally reached the point where we really can understand, and measure, what’s most important? The thinking that happens in the human mind before and when we make decisions…

Dive into further detail on this research and have your questions answered at NEXT 2019, June 13-14 in Chicago.