News & Insights

the latest from Ameritest

Interview With Scott McDonald

Interview With Scott McDonald

Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott will go into detail on the amazing initiatives taken on by the ARF in 2019, plans for the...

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The Short and Long Advertising Game

The Short and Long Advertising Game

CMO Brief By The ARF Written by Charles Young Real time campaign feedback has changed the game for ad researchers. But today, there’s growing concern among marketers that this focus may be short-sighted. Brand building and creative quality are both long-term goals....

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BRAND BYTES PODCAST

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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BRAND BYTES BLOG

What Emotions Really have to do with Branding

What Emotions Really have to do with Branding

This is a question that is relevant at any time, but during a pandemic the subject takes on a particular kind of importance. Emotions are running high, and the kind of emotions usually felt only rarely—like terror and desperation—are now a part of daily life for many...

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Creative Research is Not Copy-Testing

Creative Research is Not Copy-Testing

In last week’s blog, Using Visual Language to Write Brand Strategy, we raised the idea that brands that are limiting creative research to only copy-testing were wasting a virtual goldmine of strategic information. Today we would like to take a few minutes of your...

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Articles and Videos

The Short and Long Advertising Game

The Short and Long Advertising Game

CMO Brief By The ARF Written by Charles Young Real time campaign feedback has changed the game for ad researchers. But today, there’s growing concern among marketers that this focus may be short-sighted. Brand building and creative quality are both long-term goals....

read more
Marketing: The Memory-Making Business

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

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EBOOKS

AMERITEST IS PROUD TO BE A THOUGHT LEADER IN OUR INDUSTRY.

Since our founding nearly 30 years ago, Ameritest has used innovative research methods to gain crucial insights into visual communications, integrating System 1 attention ‘flows’ with established story structures and the emotion that drives them.

But methodology alone, no matter how effective, does not help clients with their specific business problems. It is our deep bench of experienced consultants with category and marketplace expertise that allows us to focus those methods on solving our clients’ needs, from design through recommendations.

Alongside our client-based brand and consumer research, we have spent the last three decades documenting our findings. Here is a collection of published writings from Ameritest that provide insights into the learning and expertise our programs have produced over the years.

Branded Memory
by Charles E. Young

Branded Memory

The Advertising Research Handbook
by Charles E. Young

The Advertising Research Handbook

How to Analyze an Ad
by Charles E. Young

How to Analyze an Ad

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