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Interview With Scott McDonald

Interview With Scott McDonald

Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott will go into detail on the amazing initiatives taken on by the ARF in 2019, plans for the...

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Using Visual Language to Write Brand Strategy

Using Visual Language to Write Brand Strategy

As brands continue to deal with all the changes to how they communicate with an increasingly nomadic customer, their challenges have not escaped the notice of their research partners.  And right now, brands are facing some big ones. For many brands that have spent the...

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BRAND BYTES PODCAST

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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BRAND BYTES BLOG

Using Visual Language to Write Brand Strategy

Using Visual Language to Write Brand Strategy

As brands continue to deal with all the changes to how they communicate with an increasingly nomadic customer, their challenges have not escaped the notice of their research partners.  And right now, brands are facing some big ones. For many brands that have spent the...

read more
How Shortermism Broke Brands

How Shortermism Broke Brands

Digital. It has a lot of explaining to do. Or, perhaps, we do….for getting a bit overly-focused on the shiny measurements this marketing approach gave us.  When we look at the biggest thing that digital gave advertising it is real-time campaign feedback. We can find...

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Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful wife an exercise...

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Articles and Videos

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

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Deep-seated and long-lasting

Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

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