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Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful...

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BRAND BYTES PODCAST

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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BRAND BYTES BLOG

Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

By Carolyn Stewart Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful...

read more
Adieu 2019! Bonjour 2020!

Adieu 2019! Bonjour 2020!

In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our collective mind. So, we did it for you.  Hardly an all-inclusive list but...

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The Anatomy of the Visual Narrative

The Anatomy of the Visual Narrative

Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.

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Articles and Videos

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

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Deep-seated and long-lasting

Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

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