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How Shortermism Broke Brands

How Shortermism Broke Brands

Digital. It has a lot of explaining to do. Or, perhaps, we do….for getting a bit overly-focused on the shiny measurements this marketing approach gave us.  When we look at the biggest thing that digital gave advertising it is real-time campaign feedback. We can find...

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Marketing: The Memory-Making Business

Marketing: The Memory-Making Business

Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply measuring emotion at...

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BRAND BYTES PODCAST

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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BRAND BYTES BLOG

Adieu 2019! Bonjour 2020!

Adieu 2019! Bonjour 2020!

In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our collective mind. So, we did it for you.  Hardly an all-inclusive list but...

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The Anatomy of the Visual Narrative

The Anatomy of the Visual Narrative

The Anatomy of the Visual NarrativeIt is often said that in today’s Instagram world visual communication has become our lingua franca and that Twitter’s 280-character limit is proof that the fewer words the better. It can be easy to equate images with storytelling,...

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THE QUICK HITS OF DIGITAL ADVERTISEMENTS

THE QUICK HITS OF DIGITAL ADVERTISEMENTS

The Quick hits of digital advertisementsA recent article from The Correspondent, written by Jesse Frederick and Maurits Martijn has captured the attention of brand marketers, and for good reason. It is titled, “The new dot com bubble is here; it’s called online...

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Articles and Videos

Create a lasting impression

Create a lasting impression

"The human brain....just think about this problem for a second. Here is a lump of flesh, about three pounds, which you can hold in the palm of your hand. but it can contemplate the vastness of interstellar space." -Villayanur Ramachandran, neuroscientist You don't...

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