News & Insights

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News & Insights

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BRAND BYTES PODCAST

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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BRAND BYTES BLOG

Using Visual Language to Write Brand Strategy

Using Visual Language to Write Brand Strategy

As brands continue to deal with all the changes to how they communicate with an increasingly nomadic customer, their challenges have not escaped the notice of their research partners.  And right now, brands are facing some big ones. For many brands that have spent the...

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How Shortermism Broke Brands

How Shortermism Broke Brands

Digital. It has a lot of explaining to do. Or, perhaps, we do….for getting a bit overly-focused on the shiny measurements this marketing approach gave us.  When we look at the biggest thing that digital gave advertising it is real-time campaign feedback. We can find...

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Firestorm Prevention Tips: A Peloton Story

Firestorm Prevention Tips: A Peloton Story

Hindsight makes it easy to say that Peloton should have predicted that their recent holiday ad would ignite backlash, burn profits, and leave their brand a bit singed. It seems obvious that the ad’s story about a husband gifting his thin, beautiful wife an exercise...

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Articles and Videos

Deep-seated and long-lasting

Deep-seated and long-lasting

Memory has been and remains a favorite topic of Holly wood, for good reason. It can act as a powerful and dramatic plot device, setting up sever obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

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EBOOKS

AMERITEST IS PROUD TO BE A THOUGHT LEADER IN OUR INDUSTRY.

Since our founding nearly 30 years ago, Ameritest has used innovative research methods to gain crucial insights into visual communications, integrating System 1 attention ‘flows’ with established story structures and the emotion that drives them.

But methodology alone, no matter how effective, does not help clients with their specific business problems. It is our deep bench of experienced consultants with category and marketplace expertise that allows us to focus those methods on solving our clients’ needs, from design through recommendations.

Alongside our client-based brand and consumer research, we have spent the last three decades documenting our findings. Here is a collection of published writings from Ameritest that provide insights into the learning and expertise our programs have produced over the years.

Branded Memory
by Charles E. Young

Branded Memory

The Advertising Research Handbook
by Charles E. Young

The Advertising Research Handbook

How to Analyze an Ad
by Charles E. Young

How to Analyze an Ad

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