WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

Look closely

Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.

Brand
Communication
Strategy

When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.

Advertising
Research
Solutions

Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.

In-Market
Tracking
Solutions

You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?

Webinars

Join us virtually for exciting presentations! Past the presentation date? Click the link to listen in to the recorded event!

HOW 6 SECOND ADS WORK - 25 April 2019

BrandBytes Podcast

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

AdBytes and News

Advertising Trends from the 2018 “Millennial Superbowl”

In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do with anything?” Sadly, not much, because what...

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“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got Milk?”...

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IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants decides to challenge that...

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What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how your company approaches advertising? What...

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Advertising Trends in 2018

Many of the conversations we have with our clients focus on trends we are seeing in the industry.  Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and while those are still dominating ad...

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What Comics Can Teach Us About Storytelling in Advertising

What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell you, after...

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Meet the Team

Ameritest is people-driven and people, driven.