Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
In these last days of the year, most of us are focused on the balancing act of the holidays, juggling them with all the wrap-up and next year’s strategies. Looking back is the last thing on our collective mind. So, we did it for you. Hardly an all-inclusive list but we had fun with it—and, as is always the case, we were amazed at all that happened, and all that we podcasted/conferenced/shared these months with you. Here’s just a few 2019 memories. And we wouldn’t be consultants without adding...
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
Brand Bytes and News
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
Anticipation, driven on by curiosity, is at the heart of more than scary movies. It’s what drives the best stand-up comedy, sports events and the nightly news. And, yes, even good advertising.
In days of yore, advertisers interrupted the regular scheduled program with a brief message. But those days are over. Viewers can watch what they want, when they want, and how they want. And no one wants their viewing experience interrupted.
Today we’re going to be talking about media and that attractive but expensive option, premium pods: when they’re worth it, when they’re not, and how to...
Peter Drucker, the original management guru, once taught, “If you can’t charge a premium price for your product, then you don’t have a brand.” So how do brands get to charge that premium?
In this episode we talk with an industry expert about marketing and the role of data…how it's evolving, and how to make it valuable again. Listen in as...
Marketing: The Memory-Making Business As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences,...
It’s easy to forget that it actually has not been that long that we’ve used the word ‘conversation’ to describe what happens between a brand and a customer. Conversations were not the norm as brands...
This month our podcast takes on the greatest among ad campaigns. What made them great? They worked for the brand! Take a listen as our co-hosts Amy and...