Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
As brands face ever-tightening research budgets and increasingly cluttered categories, many are seeking ways to maximize the research that they do. That doesn’t mean longer surveys, which are out of the question with today’s inundated consumer. These conditions mean one thing when it comes to research: better survey design. Communications testing, still referred to as copy-testing by many brands, focuses on a single ad or perhaps a few ads in a campaign. And very often the brand questions...
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
Brand Bytes and News
The Anatomy of the Visual NarrativeIt is often said that in today’s Instagram world visual communication has become our lingua franca and that Twitter’s 280-character limit is proof that the fewer...
The Quick hits of digital advertisementsA recent article from The Correspondent, written by Jesse Frederick and Maurits Martijn has captured the attention of brand marketers, and for good reason. It...
ABSTRACT This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions...
Why Metas Matter: An Interview with VP Emily Higgins on how to make meta analyses work for your brand
Our next podcast episode of Brand Bytes is up! In this episode we're going to be talking about different approaches to creative insights research and the...
Brands that were built with a cause at the center of their mission do not face the same challenges as brands seeking to incorporate one in order to become more relevant and drive profits.
Brands are adopting causes left and right. Reasonably so, as our research shows that 81% of consumers believe that a company should have a purpose beyond making a profit.
How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet,...
Let’s face it – humans are no strangers to rivalries, and are happy to pick a brand, become a fan, and continue the argument. As brands have learned, this can drive up loyalty through a feeling of belonging and can be very hard to unseat.
Anticipation, driven on by curiosity, is at the heart of more than scary movies. It’s what drives the best stand-up comedy, sports events and the nightly news. And, yes, even good advertising.