WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

WHAT DO YOU SEE?

SEE WHAT OTHERS DON’T

Look closely

Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.

Brand
Communication
Strategy

When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.

Advertising
Research
Solutions

Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.

In-Market
Tracking
Solutions

You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?

Webinars

Join us virtually for exciting presentations! Past the presentation date? Click the link to listen in to the recorded event!

HOW 6 SECOND ADS WORK - 25 April 2019

BrandBytes Podcast

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

AdBytes and News

Advertising Trends in 2018

Many of the conversations we have with our clients focus on trends we are seeing in the industry.  Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and while those are still dominating ad...

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What Comics Can Teach Us About Storytelling in Advertising

What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell you, after...

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Aesthetic Emotion and Long-Term Ad Effects

There is a fundamental distinction between the kinds of emotion we all experience in our day-to-day lives and the kinds of emotion produced by a work of art. If advertising is an art, like music and poetry, painting and photography, novels and film, a discussion of...

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Collaboration as a Model for Brand Growth

The ARF’s Creative Council’s mandate is to help the advertising community define or evolve collaboration models that can guide an improved process for researchers and creatives. While there is not one model out there for how research and creative teams can collaborate...

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Two Days in Brooklyn: The Quirks Event

Last week, a couple of us traveled to Brooklyn for a few days to attend The Quirk’s Event. With more than 70 sessions to peruse and 90 exhibitors to visit the key take-aways are many. When asked what most stood out to me, I scratched my head, because my System 2...

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Deep-seated and long-lasting

Memory has been and remains a favorite topic of Hollywood, for good reason. It can act as a powerful and dramatic plot device, setting up severe obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...

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The Lure of Free

Let’s say you had the option between a luxurious Lindt truffle and humble Hershey Kiss. We’ll go ahead and price the Lindt truffle at fifteen cents and the Hershey Kiss at one cent. Based on perceived value I imagine the majority of us would choose the more luxurious...

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Meet the Team

Ameritest is people-driven and people, driven.