Every interaction and experience with your brand writes another page in your brand’s story. We help you uncover the messages that hold the most potential to shift perceptions and future purchase behavior, and help you tell your story in the best possible way.
When evaluating the communication strategy for your brand, you need to know the “space” you already own in your consumers’ minds and where they will let it stretch.
Ameritest’s visual approach to ad testing works from the earliest concept stages to a fully produced product.
You’ve run a brilliant campaign, but you have questions. Did it work? What are the consumers taking away? Is your brand receiving the recognition it deserves? And what memories were left behind?
AdBytes and News
Many of the conversations we have with our clients focus on trends we are seeing in the industry. Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and while those are still dominating ad...read more
What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell you, after...read more
When really examining why most people use social media, the reason quickly reveals itself: we want to learn AND feel. For most social users, this educational and emotional quest often revolves around friends, family, the world…but it also includes brands. So, in...read more
I recently found myself in conversation with colleagues about the recent article by Tom Denari in which he describes copy-testing as a “usually blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign.” Sticking with the “Dilly Dilly”...read more
There is a fundamental distinction between the kinds of emotion we all experience in our day-to-day lives and the kinds of emotion produced by a work of art. If advertising is an art, like music and poetry, painting and photography, novels and film, a discussion of...read more
The ARF’s Creative Council’s mandate is to help the advertising community define or evolve collaboration models that can guide an improved process for researchers and creatives. While there is not one model out there for how research and creative teams can collaborate...read more
Last week, a couple of us traveled to Brooklyn for a few days to attend The Quirk’s Event. With more than 70 sessions to peruse and 90 exhibitors to visit the key take-aways are many. When asked what most stood out to me, I scratched my head, because my System 2...read more
Memory has been and remains a favorite topic of Hollywood, for good reason. It can act as a powerful and dramatic plot device, setting up severe obstacles in films such as The Bourne Identity and Memento. And it functions simultaneously as a character study. It...read more
Let’s say you had the option between a luxurious Lindt truffle and humble Hershey Kiss. We’ll go ahead and price the Lindt truffle at fifteen cents and the Hershey Kiss at one cent. Based on perceived value I imagine the majority of us would choose the more luxurious...read more