Brand image development
Defines the right image for your brand by establishing what your audience cares about in relation to the category and how brand perceptions can be evolved to drive growth.
Creative territory development
Explores different ways to express your brand’s positioning and identifies the creative territories with most potential.
Ad pre-testing
Assesses the potential of advertising ideas and executions across all media and provides insight on how to make them more effective before they go live.
Cross-channel creative testing
Assesses how different creative elements work together to shape brand perceptions and highlights opportunities to strengthen individual ads and optimize the mix.