Ad pre-testing
Maximizing the return from your media investment
Ameritest offers a range of pre-tests for advertising across all media and stages of creative development.
Our research tells you:
- How effective your advertising will be
- Its strengths, weaknesses and potential for improvement
- Where creatives should focus to optimize advertising effectiveness
- How to optimize your media decisions
- How to continually improve the quality of your advertising.
We have a strong track record of satisfied clients including many of the world’s biggest and best advertisers. Our highly collaborative, constructive approach means you will gain the understanding and insights you need to develop exceptional advertising.
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Award-winning methodologies
We use a quantitative survey that combines advertising performance measures that accurately predict in-market effectiveness with moment-by-moment diagnostics that show if the creative is working as intended and identify if and where improvements could be made.
The survey includes Ameritest’s award winning memory-based techniques PictureSort®, CopySort® and FlashTest® which have been proven to help clients improve the effectiveness of their advertising.
Ideal for all media types
We measure what is left in the mind of the consumer.
Award-winning methodologies
We use a quantitative survey that combines advertising performance measures that accurately predict in-market effectiveness with moment-by-moment diagnostics that show if the creative is working as intended and identify if and where improvements could be made.
The survey includes Ameritest’s award winning memory-based techniques PictureSort®, CopySort® and FlashTest® which have been proven to help clients improve the effectiveness of their advertising.
Ideal for all media types
We measure what is left in the mind of the consumer.
We provide consistent report card measures and diagnostics that can be compared across media in order to guide important decisions about where media investment should be focused. We show ads either in a neutral context or we similate the live environment, depending on the research objectives. For example, we show social ads within a newsfeed to assses their ability to gain viewers’ attention quickly enough.
Video of all shapes and sizes
We test video destined for any media channel at any stage of development from filmed storyboards, ripomatics and animatics through to rough and finished films. In our experience, the final advertising is usually stronger the earlier in the process the testing happens.
Campaign Testing
Our campaign tests assess how all the elements work together to shape brand perceptions, identify which are contributing most and highlight opportunities to strengthen the ads and optimize the mix.
The survey involves showing respondents up to 5 campaign executions from any channels and covers:
The survey involves showing respondents up to 5 campaign executions from any channels and covers:
- Overall strength of the campaign’s creative idea
- Holistic impact on brand perceptions
- Campaign fit with the brand