February brought us two of the farthest reaching, live advertising events in the U.S.: the Super Bowl and the Olympics. Though their reach may be similar in stature, these events create very different viewing experiences and advertising contexts. How do advertisers respond to the differences these platforms create?
Join Ameritest on March 13th, 2014, in partnership with Communicus, Inc., as we examine how these events create different platforms, the different kinds of advertising produced for those platforms, and how those ads perform. Also, we’ll take a closer look at a top Olympic ad performer and explore how an ad not focused on a brand or product still be well branded and motivating.
To register please visit: http://thearf.org/meeting-details.php?mid=561