Who We Are
“Vision without action is a dream. Action without vision is simply passing time. Action with vision is making a positive difference.” – Joel Barker
At the core of Ameritest is our approach to brand communication and research. Every interaction and experience with your brand writes another page in your brand’s story. Our goal is to help you tell your story in the best possible way.
We help you uncover the messages that hold the most potential to shift perceptions and future consumer behavior. Through brand research, consumer research, and testing, we help you understand the power of your current creative, and evaluate how your campaigns are performing in-market. At each stage, we look to the visual and audio cues to understand how they resonate, and what will live on in consumer’s long-term memory. We provide actionable steps and solutions to ensure lasting, quality brand memory, and strong, effective messaging.
This photographic experiment helped to inspired Ameritest’s founder Chuck Young when creating his proprietary Picture Sorts research methodology. Young realized that taking a similar approach to Muybridge’s would allow clients to see what others don’t.
What’s with the horse?
The horse imagery in our logo is a direct nod to the work of Eadweard Muybridge, a pioneer in the photographic studies of motion. One of his most famous image collections depicts a horse running at great speed.
Muybridge sequentially photographed a horse to empower people to observe the invisible. The human eye could not break down the action of the quick gaits of the trot and gallop, but Muybridge’s work allowed viewers to recognize that when a horse runs, all four feet DO leave the ground at the same time.
Three decades of experience
Our founder, Chuck E. Young, started Ameritest in 1989, with a keen understanding of how to effectively research, test, and evaluate creative brand communication. Chuck started developing and using different methodologies, and established Ameritest to better serve clients who want insight into their brand strategy. Almost 30 years later, these methodologies still form the foundation of Ameritest and how we do business. Not only do we conduct research, we also apply a consultative approach, and help our clients identify the solutions they need to ensure an effective brand strategy.
Over the course of the last three decades, Ameritest has continually applied its expertise and knowledge while adapting to the changing world of advertising. This experience has given us a broad view of evolving markets, and enables us to interpret, discuss, and recommend brand communication strategies.